Score over time
Monthly re-measures on the identical query set. The shaded range is measurement noise (± points) around the previous month — a dot inside it means no real change, and we say so below.
What makes up the score
Six weighted signals, each 0–100, from this month's measurement.
You vs named competitors, query by query
Where the data says to improve
Derived from the same stored answers as the score. Differences within one answer of a tie are treated as noise, not gaps.